B M Vyas, is the former Managing Director of Gujarat Co-operative Milk Marketing Federation (GCMMF) that owns the Amul brand.
Mr. Vyas, who served on the board of the National Dairy Development Board (NDDB), has about 45 years of experience in the dairy sector. He was the MD of GCMMF from 1994 to 2010, and steered the organisation during the turbulent post-liberalisation period for the Indian dairy industry.
He launched AMUL ice cream and made it the No.1 brand in India. He launched Amul milk in markets like Delhi, Mumbai, Kolkata, Kanpur, Lucknow, Varansi, and Allahabad, and overtook the competition.
Mr. Vyas pioneered concept of total quality management in the Indian dairy industry for which he was awarded the Rajiv Gandhi Quality Award and the Quimpro Gold Medal.