SBC3 has been setup to provide Social and Behaviour Change Communication (SBCC) solutions to development sector organisations, multilateral agencies, governments and government agencies/departments and for corporate CSR teams.
SBCC as a Service:
- Implementing partner of Phenk Mat Mumbai, an initiative of the Confederation of Indian Industry (CII) and Club Mahindra, to make Mumbai litter-free. This programme is helping children internalise an anti-littering habit and grow up to be model citizens.
SBC3 has been appointed by UNICEF Maharashtra to develop SBCC strategy to eliminate Child Marriage in Maharashtra. SBC3 is developing the strategy by extensive fieldwork across Maharashtra including district level Consultations, In-depth interviews, FGDs and also intensive Secondary Research.Currently one of every four marriages in Maharashtra is of underage children (Source: NFHS data). The SBCC Strategy will form the basis of UNICEF recommended State Strategy on Early Child Marriage (ECM).
Communication as an Intervention:
SBC3 has also defined several issue areas for which SBCC based programmes are used as an intervention. We believe SBCC methods can be effectively used as an independent intervention programme.
The focus areas in which we have rolled out programmes/are rolling out programmes are:
Adolescents and Youth (13 to 20 year olds): for this target group our programmes aim to:
- Reduce anxiety and depression – India has the world’s largest segment of depressed and suicidal teenagers.
- Offer knowledge and interactive problem solutions for issues that teenagers face, including substance abuse, sexual issues, bullying, peer related issues, academic issues and career related issues.
- Help cope with the stress of academic pressure, peer pressure, parental pressure along with competitive pressures.
- Improve relationships with parents.
- Empower children to be protected from sexual abuse and online abuse.
For these two critical focus areas our programmes are:
Phenk Mat Mumbai
Phenk Mat Mumbai is an initiative that seeks to make Mumbai litter-free by involving children and youth.
An experiential programme that helps children between 14- 18 to cope with the stress of academics, competitive pressures and peer pressures.
A programme covering children from Pre-Primary to Secondary and empowering them to be protected against sexual abuse and online abuse.
Sensitive Parental Guidance (SPG)
A programme to help parents of teenagers improve their understanding of teenage behaviour and deal with it more effectively.
A digital platform exclusively for teenagers that provides teenagers with knowledge on a large range of teen issues and interactive problem solutions for their issues.
A mobile app which comes with a wearable band and uses psychological tools in the form of games to diagnose levels of anxiety/depression and assists in intervention.