PMM is an initiative of the Confederation of Indian Industry (CII) and Club Mahindra to make Mumbai litter free. The project is supported by Municipal Corporation of Greater Mumbai and the Government of Maharashtra. Star Pravah is the Media Partner. SBC3 is the implementing partner and has conceived, developed and rolled out the programme.
PMM seeks to make Mumbai litter-free by involving children and youth. It aims to influence littering behaviour among children studying in Mumbai’s schools and colleges, encourage them to develop the habit of cleanliness and make them lifelong ambassadors for anti-littering behaviour.
In phase 1, we have rolled out PMM in 200 schools and colleges of A and F wards, in August 2017. In Phase 2, we will reach out schools across Mumbai, starting February 2018.